10 Online Tools for the Medical Industry
The medical industry is ever-changing and evolving with new advancements in technology. Thus, physicians have to use the tools that come along with this advancement.
These tools, for the most part, are either free or relatively cheap. The industry is also competitive, so they have to be at the top of their game to keep up with the increasing demand for medical services.
For example, Dr. Neil deGrasse Tyson recently did a Reddit AMA(Ask Me Anything) session to promote his new book, which was immediately trending on social media. This shows how much social media can impact medical professionals if used properly and effectively.
The following eight online tools can assist medical professionals daily. Digital marketing services, applications, and offerings are just some tools you will find below to help improve your business’s online presence as a medical professional.
1. Google Apps for Work
Google Apps for Work is a suite of online tools to help businesses succeed with their digital marketing campaigns, increase productivity, and manage tasks more efficiently. It includes email (Gmail), cloud storage (Drive), word processing (Docs), presentation (Slides), and spreadsheets (Sheets).
Evernote is a note-taking application, which can help you organize your work life more efficiently. It provides access to all of your notes everywhere you go by syncing them between your mobile device and computer automatically. You can even take handwritten notes using this platform with their handy pen tool!
3. Online Marketing for the Medical Industry
The online presence of medical professionals is important, so improving your business’s search rankings with the help of an experienced digital marketing agency can increase awareness and attract more patients. This can contribute to your overall growth as a thriving business in today’s current market.
A good example would be nursing homes’ digital marketing services that can help your business grow through SEO, social media campaigns, and blogging, leading to an increase in leads and more traffic.
Salesforce is a customer relationship management platform that can help medical professionals manage their various relationships with patients, employees, partners, etc. This tool helps take your business to the next level by offering automation and organization of your daily tasks!
5. HIPAA Cloud Compliance
HIPAA Cloud Compliance is a HIPAA compliant platform that provides encrypted storage for patient health information. All files are safe and secure (encrypted) in the cloud, even if your computer is lost or stolen! This tool could help prevent identity theft or any HIPAA violations, which could lead to huge fines.
Mailchimp is an email marketing platform that can improve your medical business’s communications with patients and keep them engaged with helpful content. The design tools included in this tool are top-notch so that you can create fun newsletters or informational health tips for your community.
7. Survey Anyplace
Survey Anyplace offers mobile survey software to help medical professionals get more information from their patients. It is a simple and fast way to collect data via smartphones or tablets, which can make data collection on the go easier for you and your team!
8. Instagram for Physicians
Instagram is a photo-sharing application that makes it easy for medical professionals to stay connected with their patients and communities. You can post pictures of your office or reception area for people to see, which may help patients find the right doctor.
It can help you build relationships with your patients by sharing photos, videos, updates, etc., which leads to great brand awareness!
WordPress is a platform for creating websites with unique, customizable blogs. This can help medical professionals organize their content in one central location for easy access, so they do not have to go through multiple sources to find what they are looking for! It can even be used to build your website or blog, which you can optimize with the help of an experienced marketing team.
CallRail is an online call tracking platform that allows medical professionals to monitor their phone calls, generate reports, and make changes to improve their patient’s experience.
This tool integrates with most marketing channels (like Google AdWords) which can help you find out exactly where your patients are coming from. You can then use this information to improve your marketing plan and get more patients into the office!
Helpful applications are just one way medical professionals are connecting with their patients online. Digital marketing services can also increase awareness, boost search rankings, and growing businesses every day!
Using these ten tools in conjunction with digital marketing services can help make your business’s online presence an important part of your success.